Choice for life promotes a healthier Britain through eating well. Whether you are healthy, eat meat, fish, vegetarian or have food allergies, intolerances and special dietary needs. A healthy diet provides the human body with essential nutrition which can be met from a variety of plant-based and animal-based foods.

British produce is your Choice for Life. Britain is home to one of the most diverse and innovative food cultures in the world. As part of the 2016 Year of Great British Food, Choice For Life will showcase our rich food heritage and traditions, and celebrate the people who grow and make it - our farmers, fishermen, manufacturers, caterers and chefs - and the beauty of the countryside and coastlines it comes from.