There are many other factors which come into consumers’ thinking, such as the provenance and origin of food, animal welfare standards, ethical and sustainable production and the visual attractiveness of products.

Lets Talk Provenance - Choice For Life supports food produced in the UK

Choice For Life has found that some 76% of UK shoppers agree or strongly agree that buying local or regional food – that is, food produced in the UK – supports jobs and boosts the economy. 

Attitudes towards British food

There is a large body of research which shows that price is the single biggest factor in consumers’ purchasing decisions, most recently identified by the Global Food Security Food Programme’s Public Panel. However, there are many other factors which come into shoppers’ thinking, such as the provenance and origin of food, animal welfare standards, ethical and sustainable production and the visual attractiveness of products.

 Mintel’s latest survey on attitudes to British food

  • 56% of shoppers say they try to buy British food whenever they can
  • 77% agree that it is important to support British farmers
  • 45% think that British food is more expensive than imported food
  • Just over one third are prepared to pay more for British food
  • According to the survey 39% think that British food tastes better

In the public mind "good" British food is the rare-breed, artisanal stuff: forgotten pear varieties, heritage sows, veiny cheeses and delicate ales. It's sourced (not bought) from farmers' markets and small producers, and it pointedly isn't staples such as sliced bread, ordinary milk or butter. The French and Italians, and to a lesser extent the Spanish, simply assume that most of their food will be better than any other country's, but the bulk of British food does not and has not had the reputation for quality that it often deserves, and as a result, customers rarely bother to seek it out.

 The Advantages of Buying British Food Are Many

  1. When you buy British meat you're signing up to much higher standards of animal welfare, as Jamie Oliver pointed out in the modestly named Jamie Saves Our Bacon.
  2. We avoid growth hormones in this country and our chickens tend to have far lower rates of salmonella than other EU chickens.
  3. Buying British usually means fewer food miles and a greater respect for the seasons, and it supports British farmers who have suffered a great deal in recent decades.

But it can also be more expensive. Because our pigs have more freedom of movement than their wretched Danish or Polish counterparts, it's more expensive to rear them. Many people on tight budgets – and some on less restrictive ones  – quite reasonably resent being told to spend more on food by multi-millionaire celebrity chefs.

Current labelling rules only worsen the situation. The common European market means that government are prevented from issuing labels that encourage customers to buy goods because they come from a specific country. That's why groups of manufacturers and companies involved in bringing food to education like Choice For Life sign up voluntarily to schemes like Red Tractor or RSPCA Freedom Food, which push a national message only as a secondary point, whether quality or animal welfare.

There are clear advantages to buying food produced in this country and many of us claim to recognise them, but how many of us make an effort to seek it out wherever possible? Do you consciously buy any foods because they're British from British companies, with British workers or does the idea of buying British food appeal more than the reality?

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About Us

Green Gourmet creates dynamic and healthy eating food brands and supplies a large range of Farm Assured and Red Tractor Accredited meat, poultry, MSC and MCS fish, vegetarian, organic, gluten free and bakery products for the food service markets.

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The Moorings, Bonds Mill, Stonehouse, Gloucestershire, GL10 3RF

T: 01453 797 910

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